Researching and Analysing Export Markets
Programme content
Day 1
- Global trends and challenges – Why doing market research?
- Assessing your objective to export – Export Ready
- Practical session: Questionnaire to export
- SWOT analysis
- Practical session: Identifying strengths and weaknesses of your product and company to face global market
Day 2
- Debrief SWOT Analysis
- Practical session: Identifying strengths and weaknesses of your product and company to face global market
- Identifying attractive markets – Market Scan
- Practical session: Identifying attractive markets with “Proximity” indicators
- Identifying attractive markets with trade indicators
Day 3
- Market access conditions at the tariff level
- Practical session: Analysing tariff in attractive markets and tariff advantages of Sri Lanka compared to its competitors using Market Access Map – www.macmap.org
- Analyzing market access conditions at the non-tariff measures level
- Practical session: Analyzing non-tariff measures in attractive markets
- Selecting a target market and finalizing the presentation of the analysis
Day 4
- Practical session: Selecting a target market and finalizing the presentation of the analysis
- Group presentations
- Individual group feedback
- Online evaluation
- Conclusion and next steps