Researching and Analysing Export Markets


Programme content

Day 1

  • Global trends and   challenges – Why doing market research?
  • Assessing your objective to export – Export Ready
  • Practical session: Questionnaire to export
  • SWOT analysis
  • Practical session: Identifying strengths and weaknesses of your product and company to face global market

Day 2

  • Debrief SWOT Analysis
  • Practical session: Identifying strengths and weaknesses of your product and company to face global market
  • Identifying attractive markets – Market Scan
  • Practical session: Identifying attractive markets with “Proximity” indicators
  • Identifying attractive markets with trade indicators

Day 3

  • Market access conditions at the tariff level
  • Practical session: Analysing tariff in attractive markets and tariff advantages of Sri Lanka compared to its competitors using Market Access Map – www.macmap.org
  • Analyzing market access conditions at the non-tariff measures level
  • Practical session: Analyzing non-tariff measures in attractive markets
  • Selecting a target market and finalizing the presentation of the analysis

Day 4

  • Practical session: Selecting a target market and finalizing the presentation of the analysis
  • Group presentations
  • Individual group feedback
  • Online evaluation
  • Conclusion and next steps