A Revolutionary Change in Marketing Education by SLIM and FCCISL “Marketing Sinhalen”
A new marketing programme “Marketing Sinhalen” is introduced to the Sri Lankan students by the Sri Lanka Institute of Marketing (SLIM) and hot on the heels SLIM has signed an MOU with the Federation of Chambers of Commerce and Industry of Sri Lanka (FCCISL) on 9th February 2012 to promote and deliver this programme in Sinhala throughout the country. Both FCCISL and SLIM are in a view of that the demand for teaching marketing in Sinhala is growing steadily and there is a huge necessity for it as consumer need are also diversifying, as the middle income basket expands and urbanization.
Marketing in Sinhala is launched with the objective of providing marketing knowledge to all the segments of society to promote, upgrade and exchange marketing knowledge and encourage entrepreneurs, SME business owners, state sector employees and school leavers who are keen to get an exposure in marketing to develop their businesses, careers or professions. Students who are fascinated with marketing, but find difficult to initiate in English would have a better chance to complete the preliminary stage in Sinhala language and if they want to pursue the next stages they would have to switching to the English language which may help students to be confident in the corporate world.
SLIM has been promoting marketing excellence and elevating the status of marketing in Sri Lanka and is recognized for its practical approaches in its marketing education and is the most popular amongst the business community and students for its level of study. The text book “Marketing Sinhalen” by SLIM is a most comprehensive marketing book written in such simplified language and introduces modern marketing concepts to the Sinhala reader. This is a Preliminary Certificate in Marketing (PCM) course with a duration of four months on a part time basis. PCM is the first step towards an internationally recognized professional status in Marketing conferred by the prestigious Asia Marketing Federation. Students who successfully complete this course will be awarded “Certificate in Marketing (Sinhala)”.
Being the apex organization of the Chambers, Sectored Trade Associations and Professional Bodies, FCCISL has taken many initiatives to establish one of the strongest education and training platform by operating a network of Chamber Academies, HandWerk Centers and FCCISL Accredited study centers belongs to the private sector enabling the FCCISL to service their members and stakeholders in every corner of the country. FCCISL, the exclusive implementation partner of this “Marketing Sinhalen” programme intends to start it in every District where demand is available. SLIM is a member of the Federation of Chamber of Commerce and Industry of Sri Lanka and their Courses are conducted at the FCCISL Chamber Academies in Vavuniya, Chelaw, Kurunegala and Gampaha.
Mr Thushara Perera, the president of SLIM stated that employees of private and public sector and school leavers can learn the fundamentals of business and marketing and could eliminate the barrier of language particularly benefited who are in the hinterlands or away from popular educational hubs. The president of FCCISL, Mr. Kumar Mallimaratchchi is in the view of that this programme will paves the path for success of a large number of Medium and small scale entrepreneurs in the distant areas as they suffer from critical setback revolve around the effective marketing of goods and services. He has stated at the launch that this initiative would uplift the knowledge of doing businesses and enable entrepreneurs to step in to the international level. Further to that the CEO of SLIM Mr. Sanath Senanayake stated this as an excellent opportunity for students to acquire knowledge, skills and excellence to become professional marketers. The acting Secretary General of FCCISL Mr. Sam Stembo highlighted the excellent benefit packages offered to the really skillful and qualified marketers by their employers in Sri Lanka as well as around the globe. The Head of Training of FCCISL Mr. Rohan Suriyapperuma and DGM Training of SLIM Mr. Samantha Rathnayake also added their valuable inputs at the discussion held during this occasion and they show the countless opportunities available in this prospective profession pave the way for the pursuers to reach the pinnacle of success.